Meet Ray Martinez

SEO That Turns Search Into Enrollment and Leads

I’ve spent 14+ years building organic search programs for universities and lead-gen businesses. These days, that includes generative engine optimization, because your next student or customer is already asking AI where to go.

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1K+
Clients Consulted
14+
Years in SEO
SEO Week 2026 Speaker
5x Client Growth

Ray Martinez speaking on stage at SEO Week 2026

The Short Version

I’m the VP of SEO at Archer Education and the founder of Small Business SEO Help. My team and I run organic search for universities like LSU Online, Tulane, and the University of San Diego. I also write and speak about how AI is changing search, including original research on LLMs.txt, which has been cited in ChatGPT responses.

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What I Can Do for You

Ray Martinez making expressive gestures at SEO Week 2026

01.

SEO Strategy Development

A search program built around your goals, not a checklist. I look at your technical setup, your content, and your competition, then map out what will actually move enrollment or leads.

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Ray Martinez smiling on stage at SEO Week 2026

02.

Generative Engine Optimization

ChatGPT, Gemini, and AI Overviews are now answering your prospects’ questions. I help you show up in those answers. This is where most of my research lives, and I’ve been testing what these systems crawl and cite since the shift started.

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Ray Martinez presenting at SEO Week 2026

03.

Content Optimization

Most sites don’t need more content. They need to work harder with the content they have. I find what’s underperforming and fix it.

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Not Sure Where to Start?

Tell me what you’re trying to grow. I’ll tell you what I’d look at first.

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Why Work With Me

Delivering tailored strategies that align with your institution’s goals using innovative SEO techniques.

01.

Proven results. Millions of search impressions and thousands of first-page keywords for the institutions I’ve worked with.

02.

No hand-offs. You work with me. I’ve led teams of senior analysts and specialists for years, and I know what good execution looks like.

03.

Ahead of the curve. I was testing LLMs.txt before most SEOs had heard of it. When search shifts again, you won’t be caught flat-footed.

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How I Work

Step 1

Research& Analysis

I dig into your site, your data, and your competitors before I recommend anything.

Step 2

Strategy Development

You get a plan tied to your goals, with priorities and timelines you can hold me to.

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Step 3

Implementation& Monitoring

We execute, measure, and adjust. SEO isn’t set-and-forget, and neither am I.

Step 4

Reporting& Insights

Plain-English reports that show what happened, why, and what’s next.

What Colleagues Say

Hear from those who have firsthand experience working with Ray.

1722562406649

Ray is a leader in all definitions of the word. His background in sales and client relationships, mixed with his unmatched expertise in SEO, makes him an incredible asset to any SEO and content team.

Maria Akhter

★★★★★

1589215105545

Ray is one of those rare talents who not only is a master of his own craft but also can see the bigger picture and understand how all the pieces fit together.

Katie Keller

★★★★★

Let’s Talk About Your Organic Growth

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